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Productivity

How to use KPIs & OKRs in Goal Setting

Productivity

How to use KPIs & OKRs in Goal Setting

Learn how to use OKRs and KPIs goal-setting frameworks to align teams and measure success.
Published on
March 12, 2024

Organisations across industries increasingly adopt OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) as strategic tools to synchronise employee efforts, enhance performance, and drive organisational success. This guide delves into the intricacies of these frameworks and provides practical insights into their effective implementation.

Understanding the Essence of KPIs and OKRs and Performance Management

KPIs, or key performance indicators, are quantifiable measures that provide insights into how well an organisation achieves its objectives. These metrics serve as a compass, guiding organisations towards operational efficiency, financial stability, and customer satisfaction. By tracking KPIs, organisations can identify areas for improvement, make data-driven decisions, and stay on course to achieve their strategic goals.

OKRs: Goal Setting with Impact

OKRs represent a dynamic methodology that empowers companies and organisations to align individual and team efforts towards clearly defined and measurable objectives. This approach involves formulating goals at the team and company levels, ensuring a unified focus on the most critical tasks and targets. OKRs facilitate the tracking of impact and the quantification of progress, providing valuable insights into the effectiveness of initiatives and the organisation’s overall direction.

Examples of OKRs in Action

To illustrate the practical application of OKRs, consider the following examples:

Objective: Amplify Sales Revenue

  • Key Result 1: Increase the average monthly subscription value from $50 to $100
  • Key Result 2: Boost the web conversion rate by 30%

Objective: Elevate Brand Awareness on Social Media

  • Key Result 1: Enhance the social media engagement rate from 20% to 50%
  • Key Result 2: Secure five influencers as brand ambassadors


These examples showcase how OKRs break down broad objectives into specific, measurable, and achievable targets. This granular approach provides a clear roadmap for progress, enabling teams to focus on the actions that drive tangible results.

KPIs: Measure Performance Effectively

KPIs, or Key Performance Indicators, serve as quantifiable metrics to assess the effectiveness of processes related to specific teams or company objectives. They are typically employed to evaluate employee, project, and product performance, providing valuable insights into how effectively a business meets its goals and progresses towards desired outcomes.

Examples of KPIs in Action

To illustrate the application of KPIs, consider the following examples:

  • New inbound leads
  • Lead conversion rate
  • Customer acquisition cost
  • Organic traffic and lead generation
  • Actual versus planned hours

These KPIs provide a snapshot of performance across critical areas, enabling organisations to identify areas for improvement and optimise their operations.

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The Benefits of Performance Management

Effective performance management, driven by KPIs and OKRs, offers many benefits for organisations, empowering them to navigate the competitive landscape with greater confidence and agility. These benefits include:

  • Improved focus and alignment: Clear goals and measurable objectives provide direction for individuals and teams, ensuring everyone works towards common targets.

  • Enhanced accountability: By tracking progress against KPIs and OKRs, organisations can hold individuals and teams accountable for their performance, fostering a culture of ownership and responsibility.

  • Data-driven decision-making: KPIs and OKRs provide valuable insights into performance, enabling organisations to make informed decisions based on data rather than guesswork.
  • Increased motivation and engagement: Employees who understand their contribution to the organisation’s goals feel more motivated to achieve their objectives.

Empowering Employees through Staff Training and Development

To fully unlock the potential of KPIs and OKRs, investing in staff training and development is essential. Employees must understand the purpose of KPIs and OKRs, how to set and achieve them, and how their performance contributes to the organisation’s overall success.

Training should cover topics such as:

  • Defining clear and measurable objectives
  • Setting ambitious yet achievable key results
  • Tracking progress and identifying areas for improvement
  • Communicating and collaborating on OKRs across teams

By providing comprehensive training and support, organisations can empower their employees to become active participants in the goal-setting process, leading to improved performance and greater organisational success.

Leveraging Goal Management Software

Goal and OKR management software is pivotal in streamlining the defining, tracking, and managing OKRs and KPIs. These tools provide a centralised platform for storing, sharing, and collaborating on OKRs and KPIs, ensuring that everyone in the organisation is aligned with the same goals and objectives.

How to use these frameworks in your goal-setting process

Define Your Objectives:

For OKRs, start by defining your objectives. These should be aspirational and challenging, pushing you or your organisation to strive for significant accomplishments. Objectives should be qualitative and inspiring, answering the question, "What do we want to achieve?”. If you need help crafting your first OKRs, refer to our first-timer’s guide.

Set Key Results:
Once you have established your objectives, break them down into specific, measurable, and time-bound key results. Key results serve as milestones on the path to achieving your objectives. They clarify what success looks like and how progress will be measured.

Select Relevant KPIs:

For KPIs, identify the critical areas contributing to achieving your objectives. These areas can vary widely depending on your goals, but they should always be relevant and directly impact your objectives. For example, if your objective is to increase website traffic, relevant KPIs might include monthly unique visitors or conversion rates.

At the end of your process, OKRs and corresponding KPIs should look like this:

Via Mooncamp.


By utilising Goal management software, organisations can:

Use Boards to Track KPIs on Beam

In previous guides, we've shown you how to use Beam to create and track objectives. You can also use Beam to group similar KPIs and track them in one view in reporting. To set up KPI boards, navigate to the Reporting tab and select Edit in the Reports Snapshot section. Eliminate unnecessary reports and continue editing until you access the KPI Boards section.

Click Edit to add KPIs to a board, select the KPIs you want to add, and click Save.

All the KPIs you selected will appear on the KPI board. You can also select and add individual or all KPIs for a specific team. You can also add team KPIs as report snapshots.

Embracing a Culture of Continuous Improvement

The combination of KPIs and OKRs and effective performance management practices provides a powerful framework for setting, tracking, and achieving organisational goals. By investing in staff training and development, organisations can create a culture of continuous improvement where individuals and teams are empowered to contribute their best, leading to organisational excellence and sustainable growth.

KPIs and OKRs, fueled by data-driven insights from Goal management software like Beam, are a potent catalyst for enhancing performance evaluation, fostering a positive organisational culture, and boosting employee performance.

FAQs

How do KPIs and OKRs differ in their approach to goal setting and performance management?

KPIs (Key Performance Indicators) and OKRs (Objectives and Key Results) differ in goal-setting and performance management approaches. KPIs are typically quantitative metrics that measure specific aspects of performance, while OKRs are a more comprehensive goal-setting framework that aligns individual and team objectives with the organisation's overall strategy. KPIs are often used to track progress towards specific targets, while OKRs provide a broader vision and direction for the organisation.

What are some best practices for using goal management software to track KPIs and OKRs?

When using goal management software to track KPIs and OKRs, following best practices is important. These include clearly defining and documenting KPIs and OKRs, setting realistic and achievable targets, regularly reviewing and updating goals as needed, fostering collaboration and transparency among teams, and using data-driven insights to inform decision-making. Additionally, goal management software should be user-friendly, customisable, and integrated with other relevant systems to ensure seamless tracking and reporting.

What examples of KPIs can be used in different industries or for different objectives?

Examples of KPIs can vary widely depending on the industry and objectives. In sales, KPIs include revenue targets, customer acquisition, or conversion rates. In manufacturing, KPIs could be production output, defect rates, or inventory turnover. In customer service, KPIs focus on response times, customer satisfaction scores, or resolution rates. The key is choosing relevant, measurable, and aligned KPIs with the organisation's goals.

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Organisations across industries increasingly adopt OKRs (Objectives and Key Results) and KPIs (Key Performance Indicators) as strategic tools to synchronise employee efforts, enhance performance, and drive organisational success. This guide delves into the intricacies of these frameworks and provides practical insights into their effective implementation.

Understanding the Essence of KPIs and OKRs and Performance Management

KPIs, or key performance indicators, are quantifiable measures that provide insights into how well an organisation achieves its objectives. These metrics serve as a compass, guiding organisations towards operational efficiency, financial stability, and customer satisfaction. By tracking KPIs, organisations can identify areas for improvement, make data-driven decisions, and stay on course to achieve their strategic goals.

OKRs: Goal Setting with Impact

OKRs represent a dynamic methodology that empowers companies and organisations to align individual and team efforts towards clearly defined and measurable objectives. This approach involves formulating goals at the team and company levels, ensuring a unified focus on the most critical tasks and targets. OKRs facilitate the tracking of impact and the quantification of progress, providing valuable insights into the effectiveness of initiatives and the organisation’s overall direction.

Examples of OKRs in Action

To illustrate the practical application of OKRs, consider the following examples:

Objective: Amplify Sales Revenue

  • Key Result 1: Increase the average monthly subscription value from $50 to $100
  • Key Result 2: Boost the web conversion rate by 30%

Objective: Elevate Brand Awareness on Social Media

  • Key Result 1: Enhance the social media engagement rate from 20% to 50%
  • Key Result 2: Secure five influencers as brand ambassadors


These examples showcase how OKRs break down broad objectives into specific, measurable, and achievable targets. This granular approach provides a clear roadmap for progress, enabling teams to focus on the actions that drive tangible results.

KPIs: Measure Performance Effectively

KPIs, or Key Performance Indicators, serve as quantifiable metrics to assess the effectiveness of processes related to specific teams or company objectives. They are typically employed to evaluate employee, project, and product performance, providing valuable insights into how effectively a business meets its goals and progresses towards desired outcomes.

Examples of KPIs in Action

To illustrate the application of KPIs, consider the following examples:

  • New inbound leads
  • Lead conversion rate
  • Customer acquisition cost
  • Organic traffic and lead generation
  • Actual versus planned hours

These KPIs provide a snapshot of performance across critical areas, enabling organisations to identify areas for improvement and optimise their operations.

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